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Before you send

Tented sends marketing email from your own domain — which means better deliverability and emails that are unmistakably yours. Before your first campaign, there’s a one-time setup: verify a sending domain and fill out your sender profile. Sending is blocked until your domain is verified, so this is step one. Everything lives in one place: click your profile in the bottom-left corner, choose Workspace Settings, then click Manage Email (or go straight to Settings > Email).

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1. Verify your sending domain

Add a domain you own, and Tented generates the DNS records that let mailbox providers verify your email is legit — SPF, DKIM, and DMARC. A screenshot of the Sending Domain section showing a verified domain with its DNS records for Mail/SPF, DKIM, and DMARC all marked Verified.
  1. Enter your domain (for example, yourcompany.com).
  2. Copy each generated record — a few CNAMEs and a TXT — into your DNS provider (GoDaddy, Cloudflare, Namecheap, etc.).
  3. Click Re-check. DNS changes can take a little while to propagate, so don’t panic if it’s not instant.
Once every record shows Verified, you can send from any address on that domain — hello@yourcompany.com, news@yourcompany.com, whatever fits.
Sending is blocked until your domain is fully verified. If a record stays unverified, double-check for typos and make sure your DNS provider isn’t proxying the CNAME records.

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2. Complete your sender profile

Anti-spam laws like CAN-SPAM and CASL require every promotional email to include your contact information — including a physical mailing address. Your sender profile is where Tented gets it:
  • Legal company name and support contact email
  • Street address, city, postal code, state, and country
  • Privacy policy URL (optional, but a nice touch)
A screenshot of the Sender Profile form with legal company name, support email, and mailing address fields, marked Complete. These details are automatically merged into your email footers at send time, so you’re compliant without thinking about it.

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3. Set your default email headers

Save yourself some typing: set a default from name, from address, and reply-to. Every new email starts pre-filled with these, and you can always override them on a specific email before sending. A screenshot of the Default Email Headers section and the Unsubscribe Footer editor with its HTML template. Marketing emails must include a working unsubscribe link. Tented auto-appends a footer to any email that doesn’t already include its own — and you can customize its HTML here. The footer supports tokens that are filled from your sender profile at send time:
  • {{tented.company}} — your legal company name
  • {{tented.address}} — your mailing address
  • {{tented.privacyUrl}} — your privacy policy URL
  • {{tented.unsubscribeOneClickLink}} — required — each recipient’s personal one-click unsubscribe link
When a contact unsubscribes, Tented flips their Unsubscribed field and quietly excludes them from future marketing sends. You don’t need to manage suppression lists yourself.

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Deliverability & suppression

A few behaviors worth knowing so your sends stay healthy:
  • Unsubscribes are honored automatically. An unsubscribed contact is excluded from every future marketing blast and flow — you’ll see them counted as blocked when you pick an audience. There’s no re-subscribe flow, so if someone opts out, it sticks (they can be re-added only with fresh consent on your side).
  • Bounces and spam reports are tracked. They show up in your blast and flow results so you can spot problem addresses, and you can export the bounced bucket to clean your list.
  • One-click unsubscribe is built in via the List-Unsubscribe header, so Gmail and Apple Mail show their native unsubscribe button — which protects your sender reputation.
  • Operational sends bypass suppression by design (password resets, security notices). Keep that toggle off for anything promotional.

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You’re ready to send 🎉

Next: Creating Emails with AI

Describe the email you want and watch Tented write and design it for you.