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Two places webhooks fire

Tented can call your own HTTP endpoint in two situations — great for pushing leads into a CRM, kicking off a Zapier/Make scenario, or notifying a custom service:
  1. Form automations — a Send Webhook Request action fires every time a tent form is submitted.
  2. Triggered flows — a Send Webhook step fires as a contact reaches that point in a flow.
Both let you choose the HTTP method (POST, PUT, or GET), optionally add JWT authentication (Tented stores your token securely and sends it as a bearer token), and add your own custom fields to the payload.

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Form-automation webhook payload

When a form is submitted, Tented POSTs JSON like this to your endpoint: 
{
  "tentId": "45977a6f-87b6-48a4-8607-11727bee2020",
  "formId": "registerForm",
  "timestamp": "2026-07-02T20:10:00.000Z",
  "formData": {
    "name": "Justin Cooperman",
    "email": "justin.cooperman@tented.ai",
    "company": "Tented, Inc."
  }
}
  • formData holds the submitted fields, keyed by your form’s field names.
  • Any custom fields you configure on the webhook are merged into the top level of the payload alongside these.

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Flow webhook payload

A Send Webhook step in a flow sends a richer payload with the flow and contact context: 
{
  "event": "flow_step",
  "orgId": "…",
  "campaignId": "…",
  "membershipId": "…",
  "contactId": "…",
  "nodeId": "…",
  "nodeType": "send_webhook",
  "timestamp": "2026-07-02T20:10:00.000Z",
  "contact": {
    "contactId": "…",
    "email": "justin.cooperman@tented.ai",
    "displayName": "Justin Cooperman"
  }
}
  • If the flow was entered via a form submission, the form data travels along in the payload too.
  • Custom fields on the webhook node are rendered (with contact tokens like {{contact.firstName}}) and merged into the top level.

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Setting one up

  • Form automation: on a tent’s Tent Details page, Add Automation > Trigger: Form Submission > Action: Send Webhook Request, then enter your endpoint URL, method, and any auth or custom fields. Full steps in Form Automations.
  • Flow step: in the flow builder, add a Send Webhook step and configure it the same way.
Testing? Point the webhook at a request-inspector service (like a RequestBin URL) first to see the exact payload your endpoint will receive, then swap in your real endpoint.