> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tented.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Personalization Tokens

> Every token you can use to tailor emails to each recipient

## What are tokens?

Tokens are placeholders wrapped in double curly braces — like `{{contact.firstName}}` — that Tented swaps for real values when each email is sent. They work in the **subject**, **preheader**, and anywhere in the **body**, so every recipient gets a message that feels written for them.

This page is the full reference. For the how-to of inserting them, see [Creating Emails](/email/creating-emails#subject-lines-preheaders-and-personalization).

## Contact tokens

Reference any [standard or custom contact field](/people/contact-fields) by its API name:

```
{{contact.firstName}}
{{contact.company}}
{{contact.plan_tier}}   ← a custom field
```

**Fallbacks.** A token resolves to an empty string when a contact is missing that value. For anything a reader will see, add a default so you never ship "Hi ," :

```
Hi {{contact.firstName:default=there}},
```

The easiest way to get the syntax right is the **Personalize** button in the editor — pick the field, set an optional default, and it inserts the token for you.

## Sender-profile tokens

These pull from your [Sender Profile](/email/email-setup) and are mainly used in the unsubscribe footer, but you can use them anywhere:

| Token                                | Resolves to                                                              |
| ------------------------------------ | ------------------------------------------------------------------------ |
| `{{tented.company}}`                 | Your legal company name                                                  |
| `{{tented.address}}`                 | Your mailing address                                                     |
| `{{tented.privacyUrl}}`              | Your privacy policy URL                                                  |
| `{{tented.unsubscribeOneClickLink}}` | Each recipient's one-click unsubscribe link (**required** in the footer) |

## Campaign dynamic tokens (flows only)

Inside a [triggered flow](/email/triggered-flows), earlier steps can hand values to later emails through `{{campaign.dynamic.*}}` tokens. The headline example is the **Create Tent** step: with **Auto-approve** on, it publishes a personalized page and exposes its URL as:

```
{{campaign.dynamic.tentURL}}
```

Link a later **Send Email** step's button to that token and every contact's email points to *their own* generated page. A second Create Tent step would expose `{{campaign.dynamic.tentURL2}}`, and so on. Full walkthrough in [The Create Tent step](/email/triggered-flows#the-create-tent-step).

## Before you send

* **Preview with real data** — click **Preview as** in the editor and pick a contact to see tokens resolved.
* **Flows validate tokens** — when you activate a flow, Tented flags emails that reference invalid or inactive fields, so a typo can't ship. Fix the flagged token and re-activate.
* **Missing values are silent** — without a `:default=`, an absent value simply disappears, which can leave odd spacing or punctuation. Default anything visible.

<Card title="Back to: Creating Emails" icon="arrow-left" href="/email/creating-emails">
  The full email editor workflow.
</Card>